Something extraordinary just happened over New York City—a massive UFO appeared, delivering the Lucid Gravity SUV from the sky. Watch as we unpack the moment, the crowd’s reaction, and what it signals for the future of electric performance.
Out of the box, into the wild. This campaign featured mysterious boxes left all around NYC (with QR code landing page), leading up to them revealing the Lucid Air sedan on Nasdaq listing day — taking our innovation public.
Wrote the script and co-created the reveal of the all-new Lucid Gravity SUV.
Wrote all copy for vehicle landing pages:
• Lucid Gravity SUV
• Lucid Air Pure
• Lucid Air Touring
• Lucid Air Grand Touring
also:
• Diversity, Equity, and Inclusion (DEI)
